
From the streets of Manchester, a powerful story of transformation and community is unfolding, spearheaded by Hermen Dange and his inspiring running club, Made Running. What makes this story even more compelling is the integral role played by the Adidas Adizero range, championed through a partnership with JD Sports.
Made Running: Where Every Step Tells a Story
Made Running isn’t just your average running club. Founded by Hermen Dange, a man who has turned his life around after being an ex-prisoner, it’s a beacon of hope and a testament to the redemptive power of running. Hermen’s journey, which has been featured on the BBC, is a powerful narrative of change, and Made Running is the embodiment of his belief in second chances.
“Running gave me a focus and discipline I never had before,” says Hermen. “I wanted to share that with others, to create a space where people could find that same positive change.”

The Adidas Adizero Evo SL: Engineered for Comfort and Speed
Central to Hermen’s running journey and the ethos of Made Running is the support of Adidas, facilitated through their partnership with JD Sports. The Adidas Adizero line, particularly the Evo SL, has become a go-to for Hermen and many members of his club.
The Adidas Adizero Evo SL is designed for lightweight performance, allowing runners to feel fast and unencumbered. For Hermen, however, it’s not just about speed; it’s about the comfort that allows him to focus on the run and the community around him.
“Honestly, the Adidas Adizero Evo SL sneakers are incredibly comfortable. They feel like an extension of your own foot. When you’re out there, whether pushing your limits or just enjoying the rhythm of the run with the Made Running crew, the last thing you want to think about is your feet. These just disappear – in the best way possible.” — Hermen Dange, Founder of Made Running
JD Sports: Fueling the Movement
JD Sports has played a crucial role in amplifying Hermen’s message and supporting Made Running through their partnership on campaigns featuring the Adidas Adizero Evo SL. This collaboration highlights the synergy between a powerful personal story, high-performance running gear, and a retailer committed to promoting an active lifestyle.
More Than Just Sneakers
The campaign featuring Hermen and the Adidas Adizero Evo SL wasn’t just about selling shoes; it was about sharing a message of hope and the transformative power of running. It showcased Hermen’s journey and the positive impact Made Running has on the lives of its members.

Join the Movement
Made Running, powered by Hermen’s inspiring leadership and often seen sporting the comfortable and performance-driven Adidas Adizero sneakers, is more than just a club – it’s a community. It’s a place where everyone, regardless of their past or running experience, can find support and motivation.
If you’re in Manchester and looking for a running club with a powerful story and a welcoming spirit, look no further than Made Running. And if you’re looking for a comfortable and reliable running shoe, check out the Adidas Adizero range, available at JD Sports.
What inspires you to run? Share your thoughts in the comments below!
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